AECT Solutions Welcomes Ethan Song as Sales & Channel Director – ANZ

AECT Solutions announces its first executive hire: Ethan Song joins as Sales & Channel Director – ANZ, bringing regional sales leadership in SLAM, LiDAR, RTK, drone mapping and 3D Gaussian Splatting across ANZ and North America.

Brisbane, Australia — AECT Solutions today announced the appointment of Ethan Song as Sales & Channel Director for Australia and New Zealand — the company's first executive hire, and the start of a deliberate build-out of AECT's leadership team.

Ethan joins AECT with deep, hands-on experience across the exact technology stack AECT delivers every day — and then some: handheld SLAM scanning, terrestrial and mobile LiDAR, RTK/GNSS positioning, drone mapping and UAV surveying, machine control systems for construction plant, and 3D Gaussian Splatting workflows. As a regional sales director for a global geospatial hardware manufacturer, he ran sales and channel operations across both ANZ and North America — building reseller networks, supporting enterprise deployments from survey crews to earthmoving fleets, and managing cross-border supply chains between manufacturers in China and customers in the field.

That last part matters more than it might sound. AECT's clients buy outcomes that depend on a supply chain stretching from Shenzhen factory floors to Queensland job sites. Ethan will work across both ends of it — sitting closest to the manufacturers we represent, while regularly on the ground in Australia for road shows, trade events, and key client visits.

What this means for our clients

A dedicated sales and support lead whose full-time job is response speed: quotes, technical pre-sales questions, delivery coordination, and follow-through. Founder Jacob Lee remains hands-on with every ISO consulting engagement and on-site delivery — but clients no longer wait on a one-person calendar.

What this means for our partners

AECT launched its structured channel partner program this year — vertical pods, quarterly reviews, transparent lead routing. Until now it had a system but shared attention. It now has a full-time owner. Partners can expect proactive onboarding, regular business reviews, and a single accountable point of contact for stock, pricing, and co-marketing.

What this means for where AECT is heading

"Finally, not a one-man band," said Jacob Lee, Founder and Director of AECT Solutions. "I've been deliberate about who the first hire should be — it had to be someone who could take an entire function and run it better than I could. Ethan is that person. He knows this technology from the factory floor to the field, and he's built channel networks across two continents. This is the first appointment in a bigger plan: AECT is building an executive team and a technology business, not just a services book."

"What attracted me to AECT is the company's vision, technical capability, and commitment to delivering practical solutions that create real value for customers," said Ethan. "Demand for digital transformation across Australia and New Zealand is accelerating — but success here takes more than bringing technology into the market. It requires understanding local industries, building trust with customers, and working closely with strong channel partners."

Our goal is not simply to sell products — it's to create long-term partnerships where we grow together, support customers together, and bring meaningful solutions to the market.

To AECT's partner network, his message is direct: "I look forward to working with distributors, resellers, integrators, and industry professionals across ANZ. A new journey begins — and I'm excited about what we can build together."

Two markets, lived in both

Ethan holds a Bachelor of Fine Arts in Digital Communication and Media from the University of Missouri-Columbia (2012–2017) and a Master of Arts in the same field from the University of Sydney (2017–2019) — seven years of living and studying in the two markets he went on to serve commercially. He brings a rare combination to the role: native fluency in the Chinese geospatial manufacturing ecosystem, first-hand cultural grounding in North America and Australia, and years of commercial experience in Western enterprise markets.

Jacob Lee will continue to lead every ISO consulting engagement and on-site delivery personally, working closely with Ethan day to day so that the delivery standard AECT is known for carries through every stage of the client journey — from first quote to final handover.

AECT Solutions is Australia's national distributor for XGRIDS and a specialist in LiDAR scanning, RTK drones, 3D Gaussian Splatting workflows, and ISO-integrated HSEQ systems. From risk to ROI — we help projects go digital. Get in touch or meet the team at our next event.

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